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MONDAY, MARCH 04, 2024

Digital Marketing for Travel Brands: What You Need to Know in 2024

In this era of technology, the internet has become a significant tool that digital marketers use to reach, engage, and inspire present-day travelers. Nowadays, before making travel decisions, people start by conducting online research. For instance, according to one source of information, 74% of travelers plan at least half of their trips using the Internet, while 52% of online users say that they are influenced most by what they read on the net when booking a hotel room. Consequently, in such an increasingly competitive and digital world, travel companies must have strong digital marketing strategies.
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